This describes the notion of providing a subscriber with a TV service which is accessible on the subscriber’s mobile phone. Two high level mechanisms exist to achieve this: Unicast delivery, in which the TV content is distributed as a unicast data stream via the service provider’s existing data network. Broadcast/Multicast Delivery, in which the service provider utilizes a dedicated Mobile TV broadcast network in order to deliver the mobile content eg DVB-H , STiMi , MediaFLO , T-DMB etc. Both solutions have their relative disadvantages and merits. In both cases, the mobile network will be used for service control, such as changing channel or possible viewing the EPG.
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