The Real Telecoms MBA
The Real Telecoms MBA gives you the opportunity to learn from the experience and insight of leading telecoms industry experts. The 5 day programme is delivered by highly experienced and qualified industry professionals who understand the challenges that confront the telecoms industry today. The MBA focuses on the practical skills and techniques actually used by the leading advisory firms to achieve real success in today’s market.
Today’s market is changing faster than ever
The Real Telecoms MBA examines what you will need to master to stay ahead in this fast moving environment. The skills and techniques you will learn are all illustrated with real life operator case studies and benchmarks. Each session is supported by practical business planning tools and templates which you can take away and use on your return to the office.
The Real Telecoms MBA in a Nutshell
Strategy
- Identify the steps involved in strategic business planning.
- Appreciate the strategic challenges facing the telecoms sector including market maturity, industry consolidation, increased competition, limited new licence opportunities, MVNOs, convergence, performance improvement, technology evolution and new service development.
- Learn how to analyse the telecoms environment using PeST analysis and Scenario Planning.
- Use techniques to explore competitor positioning, industry structure such as Porter’s 5 Forces.
- Learn how to conduct a strategic review of your company’s resources and core competencies.
- Learn how to generate strategic options and how to evaluate them.
- Identify the key elements of successful operator strategies.
Marketing
- Learn the essential concepts of marketing in the telecoms sector.
- Explore different forecasting techniques and learn how to implement them simply in excel.
- Learn how to segment your customer base and how to target profitable segments through adjusting elements of the marketing mix.
- Learn how mobile data services have been successfully marketed.
Technology
- Appreciate the key components of today’s modern telecoms networks including the architecture of 2G and 3G networks.
- Understand how today’s service offerings such as post and pre-pay voice, messaging and mobile internet are delivered.
- Learn about tomorrow’s killer mobile applications based around multicast and broadcast mobile TV, location services and mobile payments, etc.
- Identify the key logistical issues involved in modern telecoms networks by looking at the key interfaces, 3rd party support and vendor splits.
- Forecast how networks will evolve over the next five years through an examination of Next Generation Networks, LTE and WiMAX.
- Understand the radio spectrum issues involved in the roll out of new network access technologies and services.
Finance
- Understand key financial terms such as ARPU, EBITDA, Margins, Free Cash Flow and Return on Investment.
- Learn how to read a set of financial statements and broker reports.
- Understand how companies create shareholder value and company valuation techniques.
- Appreciate the economics of telecoms companies and how they really make money.
- Learn how to use investment appraisal techniques such as Pay Back, Discounted Cash Flow Analysis and Break even Analysis to make better business decisions.
The Real Telecoms MBA Prospectus
This intensive 5 day program could arm you with the tools and skills you need to take the next step up the corporate ladder.